Targeting Lookalike Audience

Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers.

Thanks to Facebook Ads Reporting, you have access to the demographics that define your best customers. But, it can be difficult to find new audiences who may be interested in your products or services. Lead generation is frequently time-consuming and expensive.

Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers.

This may simplify prospecting for new business by helping you reach the people who are most likely to be interested in your business.

You can use Lookalike Audiences to reach people who are similar to:

• Existing customers
• People who like your Facebook Page
• Visitors to your website
• People who engage with your mobile app

Before you can target ads to Lookalike Audiences, you’ll need to determine what audience characteristics to match, and how closely the people in the Lookalike Audience should resemble those in the initial data source that it’s based on.

Lookalike Audience size

You can choose the size of a Lookalike Audience during the creation process. This size is expressed in a scale of 1-10, which is the percentage of the population of a particular country that you are asking Facebook’s system to match with your seed audience.

We generally recommend a source audience with between 1,000 to 50,000 people. The quality of the source audience matters too. If a particular audience is made up of your best customers rather than all your customers, that could lead to better results.