Measure actions on your website

Measure actions on your website

With your pixel, you can create standard events or custom conversions to measure:
• How many people made a purchase after clicking your ad
• How many items or pages were viewed on a visit
• How many people looked at their shopping basket

Make your ads more effective by measuring website actions that matter.

How to set up standard events:
To use standard events, you’ll need to edit your website’s code. Choose which event action to track by adding code to the chosen page, such as a shopping basket page or a “thank you” page.

  1. Open Ads Manager from your computer and go to Events Manager.
  2. Click Details > Setup > Manual > Add your events.
  3. Choose the event you want to track and copy the code to your website.
  4. Check that your standard events are working in the Events Manager section.

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