Grow your audience on Instagram

On Instagram, you can start growing your audience with people you already know. Invite your friends, family and customers to follow your account. Add a link to your Instagram account on your website and email signature so that people you’re corresponding with can easily find it. You can also include your Instagram business account handle in physical collateral, such as receipts and packaging.

Create content that’s relevant to your audience.

When you share posts and stories, people can learn more about your business and consider following your Instagram account. Post frequently, and when your audience is most often online.

Follow people or businesses you want to connect with.

For example, other businesses in your industry or area, industry leaders or creators that you like. Follow hashtags to find people who share interests related to your business.

Add hashtags to your posts and stories so that people can find your business when searching for relevant topics. You can use different hashtags to attract different audiences.

Tag and mention people you know to strengthen your relationships. Depending on their settings, they’ll be notified when you tag or mention them.