Welcome to YouCanAskObi
YouCanAskObi is your go-to resource for actionable IT tips and tech advice, and strategies to succeed in the digital world. Improve online skills, make money from home, or stay updated on digital marketing and web development trends.
Our blog covers everything from IT solutions that make your daily tasks easier, to tech tips that boost productivity, to online business strategies for growing your income. We also dive deep into digital marketing insights to help you build a strong online presence, and web development tutorials for creating optimized, user-friendly websites. The insight comes from work done over one decade through CREO Solutions & Services Ltd.
At YouCanAskObi, we aim to empower you with practical advice, detailed guides, and the latest updates to thrive in today’s fast-paced, tech-driven world. Whether you’re a tech enthusiast, entrepreneur, or just someone looking to sharpen your digital skills, you’ll find everything you need here to succeed online.
IT tips and Tech Advice Post categories include: Client Website Review. Digital Marketing. Facebook Ads. Making Money. Marketing. Tips. Et cetera.
Stay tuned, and let’s unlock the full potential of technology together!
LATEST POSTS
Say hello to video
New to video ads? With Facebook, you can start simple. Reach your audience with videos created with photos and videos you already have, or with a selection of free stock images. A few things to try first. Slideshow Facebook slideshow ads are video-like ads that use motion, sound and text to tell your story beautifully across devices. They load quickly, so they play well on every connection speed. Unlike some video ads,...
Create digital placements that feel like TV.
In-stream ads can deliver targeted brand messages within Facebook's publisher and creator content, helping to drive ad recall, brand awareness and intent lift. They play wherever that content is viewed, for instance Facebook News Feed and Facebook Watch, primarily delivering as mid-roll ads within video content. Advertisers can insert ads that are 5 seconds to 10 minutes long, though Facebook generally recommend a 15-second maximum, with both non-skippable and skippable options. Say...
About Broad Targeting
There are two general approaches you can take to creating a target audience: specific and broad. Neither type of targeting is inherently superior to the other, and it's almost impossible to not incorporate elements of both into a given ad set. The approach you choose depends on what you're trying to accomplish and what resources you have available. Targeting broadly Targeting broadly essentially means that you're mostly relying Facebook's delivery system to...
Considerations for Data Quality
The breadth of data quality Each data source has the potential to be a powerful tool in your digital marketing strategy. As an advertiser, your role is to ensure you use each data source correctly to help ensure you meet your marketing goals. Here are some questions you can ask to gain insight into your businesses current practices: 1. Data sources Based on the customer path to conversion, what data sources should...
Targeting Lookalike Audience
Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers. Thanks to Facebook Ads Reporting, you have access to the demographics that define your best customers. But, it can be difficult to find new audiences who may be interested in your products or services. Lead generation is frequently time-consuming and expensive. Lookalike Audiences can help you find — and...
Ad Reporting
The more data you collect on your ad campaigns, the more you can connect with your target audience. Your Ads Manager dashboard enables you to view your campaign performance as soon as your ads start to run. You can see an overview of the whole campaign or elect to see breakdowns by ad set, ad, placement and more. You can also view results across different date ranges and choose the columns...
Creative formats
When you choose an ad format, it's important to choose one that aligns most closely with your business objective as well as the types of high-quality assets available to you. We recommend you use multiple formats to help enhance your campaign performance. Image Still image ads are one of our most versatile formats, and many businesses have had success with them. Photos of people and products together work particularly well on...
Facebook Ad Strategy
In simple terms, your Advertising Goal should be what you hope your ads will accomplish. In order to create an Advertising Objective, you must first refer to your organisations' goals. Some practical goals for your organisation could be: Growing your audience Driving traffic to your website Increasing video views e.t.c. Next, decide who is your target audience. Think through the following: Who are you trying to reach with your ad? Where is her target audience located? What age...
Core Audience & Targeting
Core Audiences is the default Facebook targeting option, and it enables advertisers to reach people based on demographics, locations, interests, behaviours and connections. Targeting happens at the ad set level and audience section. You can separate audiences into separate ad sets when you bid differently to reach each one. Each targeting option enables advertisers to target ads to people based on demographics, location, interests and behaviours. Location Reach people in cities, countries...
Engaging Post Ideas
Facebook posts are a simple way to share information about new products and upcoming events with Page followers. Here are a few engaging post ideas; :: Showcase products Use photos to highlight items a business offers. Post photos of new product lines to attract people’s interest. :: Meet the team Introduce employees to the community. Employee stories can humanize a business and add faces to names. :: Behind the scenes Show people a side of a...
Reach more people like your current customers
Create a Lookalike Audience to find new people that "look like" or share similar qualities with your existing leads or customers, and are likely to make a purchase or become a lead. Before getting started, you'll need to create a Custom Audience to use as the source for your Lookalike Audience. You can create a Lookalike Audience from: Existing Custom Audiences Actions on your website Pixel fires Engagement on...
Find high-quality leads on Facebook
With Facebook lead ads, potential customers can become high-quality leads for your business without ever leaving the app. Lead ads will show an Instant Form in Facebook or Instagram that makes it easy for people to share information and connect with your business. How to optimise your lead ads: Create a Relevant Ad Include messaging that sets clear expectations about signing up for a newsletter or becoming a lead once they...
