Welcome to YouCanAskObi
YouCanAskObi is your go-to resource for actionable IT tips and tech advice, and strategies to succeed in the digital world. Improve online skills, make money from home, or stay updated on digital marketing and web development trends.
Our blog covers everything from IT solutions that make your daily tasks easier, to tech tips that boost productivity, to online business strategies for growing your income. We also dive deep into digital marketing insights to help you build a strong online presence, and web development tutorials for creating optimized, user-friendly websites. The insight comes from work done over one decade through CREO Solutions & Services Ltd.
At YouCanAskObi, we aim to empower you with practical advice, detailed guides, and the latest updates to thrive in today’s fast-paced, tech-driven world. Whether you’re a tech enthusiast, entrepreneur, or just someone looking to sharpen your digital skills, you’ll find everything you need here to succeed online.
IT tips and Tech Advice Post categories include: Client Website Review. Digital Marketing. Facebook Ads. Making Money. Marketing. Tips. Et cetera.
Stay tuned, and let’s unlock the full potential of technology together!
LATEST POSTS
Facebook Ad Strategy
In simple terms, your Advertising Goal should be what you hope your ads will accomplish. In order to create an Advertising Objective, you must first refer to your organisations' goals. Some practical goals for your organisation could be: Growing your audience Driving traffic to your website Increasing video views e.t.c. Next, decide who is your target audience. Think through the following: Who are you trying to reach with your ad? Where is her target audience located? What age...
Core Audience & Targeting
Core Audiences is the default Facebook targeting option, and it enables advertisers to reach people based on demographics, locations, interests, behaviours and connections. Targeting happens at the ad set level and audience section. You can separate audiences into separate ad sets when you bid differently to reach each one. Each targeting option enables advertisers to target ads to people based on demographics, location, interests and behaviours. Location Reach people in cities, countries...
Engaging Post Ideas
Facebook posts are a simple way to share information about new products and upcoming events with Page followers. Here are a few engaging post ideas; :: Showcase products Use photos to highlight items a business offers. Post photos of new product lines to attract people’s interest. :: Meet the team Introduce employees to the community. Employee stories can humanize a business and add faces to names. :: Behind the scenes Show people a side of a...
Reach more people like your current customers
Create a Lookalike Audience to find new people that "look like" or share similar qualities with your existing leads or customers, and are likely to make a purchase or become a lead. Before getting started, you'll need to create a Custom Audience to use as the source for your Lookalike Audience. You can create a Lookalike Audience from: Existing Custom Audiences Actions on your website Pixel fires Engagement on...
Find high-quality leads on Facebook
With Facebook lead ads, potential customers can become high-quality leads for your business without ever leaving the app. Lead ads will show an Instant Form in Facebook or Instagram that makes it easy for people to share information and connect with your business. How to optimise your lead ads: Create a Relevant Ad Include messaging that sets clear expectations about signing up for a newsletter or becoming a lead once they...
Facebook Analytics Going Away
So, Facebook have announced that they're discontinuing Facebook Analytics from June 3oth 2021. Here is the information released by Facebook; Important changes are underway for one of our business tools at Facebook. After 30 June 2021, Facebook Analytics will no longer be available. Facebook Analytics has provided reporting about your website, mobile app, Facebook Page and Instagram profile depending on your account setup. While Facebook Analytics, the individual tool, is going away, these alternatives...
Measure actions on your website
With your pixel, you can create standard events or custom conversions to measure: • How many people made a purchase after clicking your ad • How many items or pages were viewed on a visit • How many people looked at their shopping basket Make your ads more effective by measuring website actions that matter. How to set up standard events: To use standard events, you'll need to edit your website's code. Choose which event...
Mobile-First Video Ads by Facebook
Want your ads to stand out on Facebook and Instagram? With free Facebook tools such as Video Creation Kit and Mobile Studio, you can create short, vertical video ads to reach your mobile audience anywhere. With mobile-first video ads, you can: Design for mobile first Communicate effectively with short, vertical videos designed especially for Facebook and Instagram. Drive more engagement Use mobile video ads to capture more attention than static image ads. ...
Grow your Facebook Page
So you created a Page, but nobody likes it yet. How do you get people to like your Page? Let's talk about that. Adding a cover photo is a good start. Pages with cover photos typically get more Page likes and visits. Once you've added a cover photo, you'll be prompted to invite your friends. You can skip this and come back to it once your Page has been set up....
About Lead Ads on Facebook
Lead ads allow you to find people who may be interested in your products or services and collect information from them. Using an Instant Form, you can collect contact information such as name, email address, phone number and more. These forms also let you include custom questions to help you understand your potential customers and reach your business goals. You can use lead ads to: Identify potential customers for your business Collect subscriber...
Add to Cart or Purchase Event?
When creating a conversion campaign objective you are offered various conversion events to choose from; Add payment info, Add to cart, Add to wishlist, Complete registration, Contact, Customise product, Donate, Find location, Initiate checkout, Lead, Purchase, Schedule, Search, Start trial, Submit application, Subscribe, View content... The option chosen would be determined by your aim and objective, for instance, the lead event is used to optimise for the submission of information...
Engagement or Conversion Campaign Objective
So, back in the day this question would be a no-brainer but today (2021), the answer to that questions is not black and white. Engagement Ads help with social proof, and yes that can be beneficial to you when you run a conversion campaign because it would make people trust you more and make your brand look big and trusted. However there are a number of things to consider; Do you...
