How to know your Ads are working

Facebook has a “check engine” light on your campaigns which helps you know your Ads are working, giving you a warning if things aren’t quite right—warning lights. They call this indicator the Relevance Score, and it’s much like Google’s Quality Score. All your Facebook ads are scored from 1 to 10, with 1 being absolutely horrible and 10 being awesome. There are many factors that go into Relevance Score and Facebook is clear about them.

Importance of Click-Thru Rate

The top factor is CTR (click-thru rate), which is a general measure of whether people are interacting with your content. If the CTR is under 1%, then there’s a good chance that your targeting is wrong or your content is weak, hence, the name “Relevance Score.” And if negative feedback is greater than your positive feedback, that’s also a bad sign. Negative feedback is not people saying hateful things in the comments—it’s the four actions they can take to hide this post, hide all posts, report spam, and unlike the page.

Monitor the Click-Through Rate

The click-through rate (CTR) of your social media campaigns is the percentage of people who click your link after viewing the ad. As a reference point, the average CTR for a Facebook ad is 0.9%, compared to 1.51% for a Twitter ad, and 0.26% for a LinkedIn ad.

The CTR for your paid social campaigns is important because it’s an indicator of ad quality, this will help you know if your Ads are working. The more people who view your ad and click the link, the more relevant and engaging the ad is.

Plus, in campaigns where you pay for impressions, a high CTR is often a budget-saver.

Let’s look at an example. Suppose you launch an ad campaign where you pay $1 per click and get 30 clicks from 1,000 impressions. The total cost for your entire campaign is $30.

But when you launch a campaign and pay $20 per 1,000 impressions and achieve a CTR as high as 5%, you’ll get 50 clicks in total. Not only do you pay less for 50 clicks, but you also get more engagement with your ad for fewer marketing dollars.

Source: Facebook Tutorials

Recommend Next: Mastering Facebook Marketing: Strategies for Optimal Online Engagement