Don’t Sweat a Small Budget@youcanaskobi
Running a successful Facebook campaign is less about having a huge budget than about maximizing the one at your disposal. With small budgets, optimization becomes ever more important. And to fully optimize your new and existing campaigns, you’re going to have to be pretty savvy with Google Analytics.
Brett McHale gives a terrific exploration of small budget Facebook advertising in his post How to Create Killer Facebook Ad Campaigns with Your Existing Assets. You’ll learn how to set up UTM parameters and custom conversion tracking; how to identify your strongest on-site offer; and how to attribute results and data back to specific ads.