Say hello to video
New to video ads? With Facebook, you can start simple. Reach your audience with videos created with photos and videos you already have,...
Create digital placements that feel like TV.
In-stream ads can deliver targeted brand messages within Facebook's publisher and creator content, helping to drive ad recall, brand awareness and intent lift. They...
About Broad Targeting
There are two general approaches you can take to creating a target audience: specific and broad. Neither type of targeting is inherently superior to...
Considerations for Data Quality
The breadth of data quality
Each data source has the potential to be a powerful tool in your digital marketing strategy. As an advertiser,...
Targeting Lookalike Audience
Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers. Thanks to...
Ad Reporting
The more data you collect on your ad campaigns, the more you can connect with your target audience. Your Ads Manager dashboard enables you...
Creative formats
When you choose an ad format, it's important to choose one that aligns most closely with your business objective as well as the...
Facebook Ad Strategy
In simple terms, your Advertising Goal should be what you hope your ads will accomplish. In order to create an Advertising Objective, you must...
Core Audience & Targeting
Core Audiences is the default Facebook targeting option, and it enables advertisers to reach people based on demographics, locations, interests, behaviours and connections....
Engaging Post Ideas
Facebook posts are a simple way to share information about new products and upcoming events with Page followers. Here are a few engaging post...
