Creative formats

When you choose an ad format, it’s important to choose one that aligns most closely with your business objective as well as the types of high-quality assets available to you. We recommend you use multiple formats to help enhance your campaign performance.

Image
Still image ads are one of our most versatile formats, and many businesses have had success with them. Photos of people and products together work particularly well on our platforms. If you use still images, we recommend that you add motion to static images to draw attention.

Objectives:
Brand Awareness, Reach, Traffic, Engagement, App Installs, Lead Generation, Messages, Conversions, Catalog Sales, Store Traffic.

Video
Video ads are a great way to help your ad stand out. We recommend that you use short form videos and follow our creative best practices.

Objectives:
Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Lead Generation, Messages, Conversions, Catalog Sales

Carousel
Carousel ads give you more space to show compelling imagery for your brand or product. You can showcase up to 10 clickable images and videos within a single ad and show your best-performing cards first.

Objective:
Brand Awareness, Reach, Traffic, App Installs, Lead Generation, Messages, Conversions, Catalog Sales

Slideshow
Slideshow is a customized, high-quality ad you create without the expense or challenges of video production. This format combines multiple images, text and sound to capture attention and tell a story. Slideshow ads play on Facebook and Instagram on smartphones, tablets and computers just like a video. They’re useful for advertisers who want to reach people in emerging markets, because they display better than videos on phones with 2G connections.

Note:
You can create slideshow ads for various objectives depending on whether you select the single image or video format.

Collection
Collections enable you to pair images and video together to increase discovery and sales. You can share up to 50 products for people to instantly browse and shop, and when someone taps on your ad, they see more products on a full-screen experience.

Objective:
Brand Awareness, Reach, Traffic, App Installs, Lead Generation, Messages, Conversions, Catalog Sales, Store Traffic

Instant Experience
Instant Experience (IX) is a full-screen, post-click experience that lets you bring your brand or products and services to life on mobile. In an Instant Experience, people can watch engaging videos and photos, swipe through carousels, complete a form, quickly view your products and explore lifestyle images with tagged products. Instant Experience is designed for mobile and loads faster than the standard mobile web.

Objectives:
Brand Awareness, Reach, Traffic, Engagement, App Installs, Video Views, Conversions, Store Traffic