Create Retargeting Videos for Abandoned Checkouts
You can never learn too much or test too frequently when it comes to running facebooks Ads.
I came across this article from singlegrain.com, I found it to be very good and as is my norm, I thought to share with you guys….
I have customers who have been on my websites and get all the way to the checkout page but, for some reason, don’t buy. In this situation, I’ve found that retargeting them with videos is an effective way to get them to convert:
So, when they choose not to go through with the checkout, they then see a video on Facebook about what it’s like to be a customer. The video is designed to help them see what they’ll be getting and the video format is ideal for getting this sort of personalized message across. That’s a great way to get them to rethink things and, ideally, become a customer.
In order to do this, you will have to have things set up so that you can track these impressions and see who abandoned their carts and so on. This is also a great strategy to combine with Facebook Messenger ads. With those ads, these things have already been put in place so that you can continue to monitor an interested party and re-target them as you see fit.
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