About Broad Targeting
There are two general approaches you can take to creating a target audience: specific and broad. Neither type of targeting is inherently superior...
Considerations for Data Quality
The breadth of data quality Each data source has the potential to be a powerful tool in your digital marketing strategy. As an...
Targeting Lookalike Audience
Lookalike Audiences can help you find — and deliver ads to — people who share demographics and behaviors with your current customers. Thanks...
Ad Reporting
The more data you collect on your ad campaigns, the more you can connect with your target audience. Your Ads Manager dashboard enables...
Creative formats
When you choose an ad format, it's important to choose one that aligns most closely with your business objective as well as...
Facebook Ad Strategy
In simple terms, your Advertising Goal should be what you hope your ads will accomplish. In order to create an Advertising Objective, you...
Core Audience & Targeting
Core Audiences is the default Facebook targeting option, and it enables advertisers to reach people based on demographics, locations, interests, behaviours and...
Engaging Post Ideas
Facebook posts are a simple way to share information about new products and upcoming events with Page followers. Here are a few engaging...
Reach more people like your current customers
Create a Lookalike Audience to find new people that "look like" or share similar qualities with your existing leads or customers, and...
Find high-quality leads on Facebook
With Facebook lead ads, potential customers can become high-quality leads for your business without ever leaving the app. Lead ads will show...
